In a retail landscape that is constantly evolving — shaped by changing consumer behaviours, economic cycles and shifting urban dynamics — there are very few streets that consistently outperform expectations while remaining fiercely authentic. Gertrude Street in Fitzroy is one of them.
From a retail leasing perspective, Gertrude Street stands apart not because it chases trends, but because it sets them. The strength of the precinct lies in its deeply curated tenancy mix, its strong sense of place and the longevity of businesses that have become inseparable from Melbourne’s cultural fabric.