Gertrude Street, Fitzroy: A Retail Precinct Built on Authenticity, Longevity and Cultural Relevance
In a retail landscape that is constantly evolving — shaped by changing consumer behaviours, economic cycles and shifting urban dynamics — there are very few streets that consistently outperform expectations while remaining fiercely authentic. Gertrude Street in Fitzroy is one of them.
From a retail leasing perspective, Gertrude Street stands apart not because it chases trends, but because it sets them. The strength of the precinct lies in its deeply curated tenancy mix, its strong sense of place and the longevity of businesses that have become inseparable from Melbourne’s cultural fabric.
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The Property Paper — July 2023
With Winter upon us we have a number of amazing sale properties which have just hit the market (or will do in the coming weeks). Also hear about our build-to-rent projects and property management insights.
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The Property Paper — December 2022
With only a few more weeks to transact property for 2022, we have a range of properties available for sale, along with some quality leased investments and a rare inner-north land holding. We also reflect on some stunning fitout transformations from lease deals we have transacted and recent sales and leasing deals (including off-market).
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